Since you are following my articles on Relationship Selling, by now you’re starting to get it that I believe in following a system. That doesn’t mean every sale made is templated. It does mean that the more times you can follow a system, your closing ratio goes up. Practice the Fundamentals Before … [Read more...] about Relationship Selling- A Tool for Improving Your Presentation
Sales and Marketing
The Importance of the Qualifying Step in the Sales Process
If you and I were sitting at a table together and I asked you to guess how much money I had in my wallet, what would you say? I’ve done this exercise thousands of times. Nearly 90% of salespeople start naming a number trying to guess. That approach is a long shot at best. A guess of any amount … [Read more...] about The Importance of the Qualifying Step in the Sales Process
That Crazy Competitor Down the Street
Competition drives our economy. COVID19 forces the hand of many businesses to be profitable while accelerating the decline of those that can't make it in the new market place. And for others, it is a window of opportunity to expand and acquire those that can't cut it or are just tired and ready to … [Read more...] about That Crazy Competitor Down the Street
How to Handle Incoming Sales Calls
In teaching telephone techniques to salespeople and sales managers, I'm always amazed at how many misunderstand the value of incoming calls to the business. Salespeople many times don't treat them as a true lead. This misjudgment is costing the salesperson and the business thousands of dollars … [Read more...] about How to Handle Incoming Sales Calls