Let’s start with a definition of inbound marketing. In other words, what are the goals that you have for inbound marketing, and when I say “inbound,” what specifically do I mean? This definition must be tailored to you and not to other companies trying to sell other products. You need a clear … [Read more...] about The Difference Between Inbound & Traditional Marketing
Strategic and Tactical Strategies
Businesses have weathered the pandemic and are eager to get back to normal. HR practices have changed and now include reaching out to prospects at all primary levels, not just executives. They also recognize you don't always have to hire people with degrees to get a high-performing employee. Human … [Read more...] about Can Your Employees Bridge the Skill Gaps?
With a background of looking at businesses to find their flaws and what they do well, those that stand out to me consistently delivered customer service fundamentals. Despite a competitive market, they've continued to grow their businesses by focusing on their customer's experience with their … [Read more...] about Are Customer Service Fundamentals Necessary?
Starting a business takes more than working capital to make it successful. Selling one also requires more planning and forethought to maximize the situation. After 25 years leading, I decided it was time to move on to other ventures. Here are a few tips I learned from selling my last … [Read more...] about A Few Tips I Learned From Selling My Last Company