How Effective Are Your Leaders? You want employees to feel good to be working as part of a team that is working together – and everyone is improving. Many managers would be surprised to learn how little their employees believe management is walking the talk. You can quickly scan the internet and … [Read more...] about A Leadership Rule: Do What You Say
Sales and Marketing
Some Lessons from Disney
The Wonderful World of Disney - Customer Service on the Front Line Disney has been in the news recently. Some would say for the wrong reasons. One thing that has been true for decades is they deliver outstanding customer service. Disney provides millions of people every year with an experience of … [Read more...] about Some Lessons from Disney
Should You Focus on Relationship selling?
Relationship Selling I realize that for some customers all they want is the best price. Well, all of them do, really. They can't purchase the product or service without it. If you price, without properly qualifying, you'll leave money on the table. This could quickly become like other salespeople … [Read more...] about Should You Focus on Relationship selling?
The Difference in Inbound & Traditional Marketing
Let’s start with a definition of inbound marketing. In other words, what are the goals that you have for inbound marketing, and when I say “inbound,” what specifically do I mean? This definition must be tailored to you and not to other companies trying to sell other products. You need a clear … [Read more...] about The Difference in Inbound & Traditional Marketing