Let’s start with a definition of inbound marketing. In other words, what are the goals that you have for inbound marketing, and when I say “inbound,” what specifically do I mean? This definition must be tailored to you and not to other companies trying to sell other products. You need a clear … [Read more...] about The Difference in Inbound & Traditional Marketing
Tips & Strategies
I often get calls from clients about various leadership-related scenarios they face. Sometimes they already know the answers but want to hear alternative ideas. One thing is for sure; there isn't just one way to handle leadership questions on the front line. Questions from the Front Line Here is … [Read more...] about Lead From the Front Line
Whether you are in good times or bad, managing people is one of the biggest challenges any business owner faces. What costs your business the most is getting the most from your team. Recruiting, hiring, and then retaining people who can be long term contributors isn't an easy task to pull off under … [Read more...] about What Costs Your Business The Most?
Starting a business takes more than working capital to make it successful. Selling one also requires more planning and forethought to maximize the situation. After 25 years leading, I decided it was time to move on to other ventures. Here are a few tips I learned from selling my last … [Read more...] about A Few Tips I Learned From Selling My Last Company